Research Report Details
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Author / Researcher : Canadean
Number Of Pages/Tabs : 85
Number Of Charts : N/A
Published Date : 01/20/2016
Industries : Consumer and Personal
Countries : All
Quality Score : 5
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This report considers the evolving landscape of the supplements industry.
About the author Disclaimer Executive summary The rise of personalized nutrition Innovations in personalized nutrition Dietary supplements market Strategies for success Chapter 1 Introduction Food versus medicine The dietary supplements market Trends fueling growth Trusted ingredient sourcing Integrative medicine Genetic modification Innovation Adulteration Commodity costs Mega-markets Personalization Personalized nutrition: a key consumer trend Nomenclature Report objectives Chapter 2 The rise of personalized nutrition Summary Introduction The trend towards personalization Human Genome Project Personalized medicine Examples of personalized medicine in practice Cancer Cardiovascular disease Phenylketonuria Personalized nutrition Benefits of personalized nutrition Controversies in personalized nutrition Ethical considerations Regulation Data confidentiality Patenting Social implications Evidence base Chapter 3 Innovation in personalized nutrition Summary Introduction Supplement opportunities arising from personalized nutrition Personalization at the demographic level Personalization at the level of individual preference and lifestyle Online services Home supplement dispenser Personalization at the level of biological testing Personalized nutrition: an emerging industry in its own right Technologies Diagnostics Apps Wearables Delivery models Existing and emerging players in personalized nutrition Chapter 4 Dietary supplements market Summary Introduction Consumer acceptance of personalization nutrition Market analogs Impact of personalized nutrition on supplements market Projected growth of dietary supplements market Regional variation in dietary supplements market Diagnostic testing market Face-to-face consultation Devices Chapter 5 Strategies for success Summary Introduction Profile of the motivated consumer Strategic imperatives 1. Build partnerships and collaborations with complementing industries 2. Build ongoing relationships with customers 3. Increase the at-home and online offering 4. Maintain credibility Invest in research Invest in PR 5. Drive costs down 6. Leverage familiarity with personalized medicine 7. Develop protocols for data security 8. Increase branding to improve product differentiation Appendix Scope Methodology Companies and consortia active in personalized nutrition Glossary/abbreviations Bibliography/references Table 1: Personalized medicine and the food industry supply chain Table 2: Summary of recent studies investigating public attitudes to genetic testing Table 3: Projected growth in key segments of the health and nutrition market with relevance to the personalized nutrition market Table 4: Genetic testing companies directly involved in nutrigenomics (part 1) Table 5: Genetic testing companies directly involved in nutrigenomics (part 2) Table 6: Consortia influential in the personalized nutrition market Figure 1: The divisions between foods and medicines are increasingly blurred Figure 2: Prevalence of reported motivations for use of dietary supplements among adults in the US (%), 2007-10 Figure 3: Examples of recent negative press around dietary supplements, April 2015 Figure 4: Levels of characterization through which an personalized approach to nutrition and supplementation may be achieved Figure 5: The personalized "Share a Coke" campaign was credited for turning around Coca-Cola sales after an 11-year decline Figure 6: Principle of personalized medicine Figure 7: Benefits of personalized nutrition Figure 8: Increasing cost with increasing degree of personalization Figure 9: Dietary products personalized through consumer demographics Figure 10: The Nourish "intelligent," personalized countertop supplement system Figure 11: InsideTracker home blood testing kit; analysis includes a unique customized food, lifestyle, and exercise plan Figure 12: Emerging role of smartphone apps in different aspects of personalized nutrition Figure 13: The Nutrino app - an example of smartphone apps used in personalized nutrition Figure 14: Supplement sales by channel (%), 2012 Figure 15: US supplement sales growth by channel (%), 2011-12 Figure 16: Global personalized medicine market, by product ($bn), 2012-22 Figure 17: Supplement sales by product type (%), 2012 Figure 18: Supplement sales growth by product type (%), 2012 Figure 19: Projected growth in the global market for vitamins, minerals, and supplements, 2015-20 Figure 20: Distribution of market for vitamins, minerals, and supplements by region (%), 2015 Figure 21: Projected rate of growth in the market for vitamins, minerals, and supplements by region (%), 2015-20 Figure 22: Acceptance of personalized nutrition through a combination of "push and pull" Figure 23: Characteristics of individuals who express an interest in personalized nutrition, 2015 Figure 24: Complementary skill sets and deficits of pharmaceutical and food companies entering the market in personalized nutrition Figure 25: Amount of US consumers willing to pay for a genetic test (%), 2014
Summary of Source & MethodologyTrue
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